The RDS logo will now be applied to all Benetton products containing feathers and down, guaranteeing their total compliance with the Responsible Down Standard

The RDS logo will now be applied to all Benetton products containing feathers and down, guaranteeing their total compliance with the Responsible Down Standard

United Colors of Benetton has obtained Responsible Down Standard (RDS) certification, which safeguards the welfare of geese and ducks that provide the down and feathers used in the group's collections.

Officially launched in January 2014, the RDS was developed as part of a joint effort by The North Face, Textile Exchange and Control Union Certifications, to evaluate and trace the original source of down used in any down-based product.

Using specialised third-party certification bodies, the RDS independently certifies all aspects related to the animals' well being and care, including traceability of the feathers and down from their origin to the end product.

Its goal is to reassure its sales network and final consumers that purchasing Benetton products helps protect and improve the living conditions of geese and ducks.

The Italian fashion firm was subject to extensive investigation, including field visits and inspections from independent certification bodies after voluntarily pursuing the certification. Once the evaluation process was completed, the organisations confirmed the geese and ducks involved in the production of Benetton products live free from ill-treatment and constraints.

The RDS logo will now be applied to all Benetton products containing feathers and down, guaranteeing their total compliance with the Responsible Down Standard.

United Colors of Benetton says it is committed to making its collections more sustainable, from both an environmental and social point of view.

Recently the group was named Detox Leader in the Detox Catwalk, a yearly ranking published by environmental action group Greenpeace to recognise brands that have made important steps to reduce the presence of chemical substances in their collections.

Benetton has also taken other actions, including reducing the use of cardboard in its packaging and using organic cotton and natural dyes in its garments.