United Retail Group has signed a deal with catalogue retailer Redcats USA for an Avenue-branded catalogue.

Redcats will create and distribute the catalogue for a trial period lasting up to six months.

United Retail Group will not assume any of the costs associated with this trial, and catalogue sales will not be included in United's reported sales.

The business relationship between the two parties after the trial will be worked out on the basis of the test results and may result in a license agreement, among other arrangements.

The purpose of the test is to assess the appeal of theAvenue brand in the direct-to-consumer market while drawing on the direct-to-consumer expertise of Redcats.

The trial includes several mailings, with the first test catalogue to be distributed by the end of February.

United chairman, president and CEO Raphael Benaroya said: "Redcats USA is a leader in its industry with the expertise to maximise the potential of the Avenue brand in the catalogue sector."

Eric Faintreny, chairman and CEO of Redcats, said: "We are pleased with this project as Avenue is a leading fashion brand in the plus-size market. The outcome of the project will enable us to evaluate potential growth opportunities for both companies."