Total apparel spend is set to reach more than $2bn this Easter

Total apparel spend is set to reach more than $2bn this Easter

US consumers are set to spend more on apparel this Easter, with many viewing it as an opportunity to add to their spring wardrobes, new research suggests.

The average person celebrating the holiday will spend US$140.62, up on last year’s $137.46, according to the National Retail Federation’s (NRF) Easter Spending Survey, conducted by Prosper Insights & Analytics. Total spending for Easter, which includes apparel purchases, is expected to reach $16.4bn, compared to $15.9bn last year. 

Some 45% of those celebrating will purchase clothing, spending more than $2.9bn, up from $2.6bn last year.

NRF president and CEO Matthew Shay says Easter will be the “perfect segue into spring” for consumers and retailers who have longed for warmer weather for some time.

“As one of the busiest times of year for several retail sectors and as shelves begin filling with both traditional spring and holiday merchandise, retailers are looking forward to welcoming shoppers with attractive promotions on home goods, garden equipment and traditional Easter items.”

In terms of where consumers will shop, 58.6% will head to discount stores to purchase their holiday merchandise. Some four in ten (40.7%) will shop at department stores, while nearly one-quarter (23.8%) plan to visit a local or small business, and 18.8% will shop online.

In addition, 21.4% of smartphone owners planning to celebrate Easter will use it to research products and/or compare prices, and another 13.5% will purchase items with their mobile. Nearly one-quarter (24.9%) of tablet owners will research products and/or compare prices for their Easter needs on tablets, and 16.6% will purchase something via their tablet.