Organic fibre and textile sales in the US shattered another record in 2016, reaching $1.4bn and posting a robust 9.2% increase from 2015, according to new research.

The recently released '2017 Organic Industry Survey' from the Organic Trade Association (OTA) notes that the organic fibre and textiles category ranks as the largest non-food organic category in the US market – with organic fibre sales now accounting for almost 40% of the total $3.9bn in organic non-food sales in 2016.

"Increasing consumer awareness that what we put on our body is as important as what we put in our body is driving the growth in organic fibre sales," the report points out.

However, it also suggests adequate supplies of organic textiles are a continuing challenge in the organic fibre market – although US organic cotton farmers produced a record 17,000-plus bales in 2016, "which should help alleviate some supply concerns."

The OTA survey showed that total organic sales in the US came to around $47bn in 2016 – a record $43bn in organic food sales and a record $3.9bn in sales of organic non-food products such as organic textiles, household products, personal care products, supplements, pet food and flowers.