US sportswear brand Veronica Beard has selected an all-in-one business system to streamline end-to-end processes and support rapid omnichannel growth.

The deal will see the Manhattan, New York-based company replace its current ERP software with the next-generation Simparel Enterprise solution to increase the speed and visibility of its sales, production, accounting, logistics and other end-to-end business processes, and enable the business to more efficiently scale with its double-digit growth.

"After more than doubling our business in each of the past three years, we recognised that our business system was not nimble and powerful enough to meet our current and future omnichannel needs," says Campbell Peters, Veronica Beard vice president, production. "With Simparel, we found a solution that is not only easy to configure and customise to our changing needs; it is extremely flexible and easy to use. This flexibility also extends to the integration that is needed with our e-commerce, 3PL logistics, and other systems. Simparel is both a system and a technology partner that we know can stay ahead of our aggressive expansion plan."

The company expects to go-live on the Simparel Enterprise solution next month. When fully implemented, the company will leverage the natively integrated ERP, PLM, SCM, WMS, EDI and other software components across its entire operation.