Fashion retailers Stitch Fix and The Very Group are among 22 companies that have committed to environmental not-for-profit Canopy's Pack4Good initiative, which aims to transform the impacts of the global packaging supply chain on forests.

The announcement, ahead of the world's second largest shopping day – Black Friday – comes as online sales continue to surge and the pressure on companies to reduce their reliance of packing on forests intensifies.

Pack4Good was launched in October of last year. 126 brands are now working with Canopy to develop holistic, innovative packaging solutions to reduce waste and keep forests standing.

The pre-Black Friday boost to the campaign comes at a pivotal time as experts expect online sales to increase 25% to 35% over the holiday season.

"There's no longer any need to use the last of the world's ancient and endangered forests to ship and wrap everyday products," says Nicole Rycroft, executive director of Canopy. "In this turn around decade for our planet, the companies that are joining Pack4Good are demonstrating the leadership that must be taken to tackle paper packaging, and scale up low-impact alternatives. What better time to strengthen this movement than on the eve of one of the world's busiest shopping days."

Last year Black Friday sales saw over 93.2m people shopping online, which resulted in US$7.4bn in sales – an all-time record. This year those numbers could be even bigger. The additional packaging needed to meet this demand would intensify impacts on the world's climate-rich forest ecosystems, as e-commerce shopping requires, on average, seven times more packaging.

Pack4Good partners are committed to ensuring that by the end of 2022 all their packaging is:

  • Free of ancient and endangered forests.
  • Designed to reduce material use.
  • Maximising recycled and alternative Next Generation fibres (such as agricultural residues).
  • Using FSC-certified wood when virgin forest fibre continues to be used.