Apparel and footwear giant VF Corporation has named Steve Murray to the new position of vice president, strategic projects, tasked with elevating the North Face brand's footwear strategy and supporting the integration of the Altra brand into VF's portfolio.

Murray, who returns to VF after previously serving as president of the company's Vans brand for five years following its acquisition by VF in 2004, will report to CEO Steve Rendle and will serve on the company's senior leadership team.

He has also previously served as president of VF's Action Sports coalition. 

"As VF continues to transform into a more agile, consumer-centric organisation, it's essential that we maintain a sharp focus on advancing the high-priority, strategic initiatives that will accelerate growth for our brands and create value across our global enterprise," says Rendle. "Steve is an ideal leader to provide this level of sharp focus for VF. He possesses a unique blend of apparel and footwear industry expertise, a proven record of leading successful businesses transformations, and an intimate knowledge of the VF business model, all of which will enable him to quickly create meaningful value."

In this newly created position, Murray will work closely with members of VF's senior leadership team, global brand presidents and others to lead work around key strategic projects, including elevating The North Face brand's footwear product strategy, and supporting the successful integration of the Altra brand into VF and the extension of its technical footwear capabilities into VF's outdoor footwear platform.

VF Corp inked an agreement to acquire the Altra athletic and performance-based lifestyle footwear brand from Icon Health & Fitness earlier this month for an undisclosed amount.

VF Corp to acquire Altra footwear brand

"A hallmark of VF is the company's ability to continually adapt to changes and transform itself, either through its M&A strategy or by leveraging its operational strength to seize new opportunities that keep it at the forefront of the industry," adds Murray. "It's an exciting time to be rejoining VF, and I look forward to contributing to its next phase of growth and success."

Murray has more than 30 years of experience in the apparel and footwear industry. He most recently served as served as CEO of Airwair International (Dr. Martens) where he was responsible for leading the company's transformation from a manufacturing-led, family owned entity to a consumer-focused, private equity-backed, global retailer. Prior to that he served as global brand president of Urban Outfitters, and EMEA president at Deckers Brands. Earlier in his career Murray was the global head of apparel at Reebok International.