US apparel giant VF Corporation has promoted Jim Pisani to the role of global brand president of Timberland, effective immediately.

Pisani, who most recently served as president of VF's licensed sports group, which includes the Majestic brand, will report to Scott Baxter, vice president, VF and group president, outdoor and action sports Americas.

"Jim is a tremendously talented and accomplished executive with a proven track record of delivering consistent business results and generating new growth opportunities," says Baxter. "His passion, energy, and embodiment of the values deeply rooted in the Timberland brand and in VF make him the ideal leader to guide the brand into its next phase of global growth."

Pisani joined VF in 2008 after holding a succession of leadership roles in branding, merchandising, sales and marketing at PepsiCo and Kraft Foods.

"I'm truly honoured to be given the responsibility to lead this powerful and iconic brand with such rich history," adds Pisani. "There are so many opportunities in front of the Timberland brand and I look forward to partnering with the talented teams around the world to leverage our collective strengths and accelerate growth."

Pisani replaces Stewart Whitney who left the company in July 2016.

Additionally, Mike Pardini has been promoted to president of VF's licensed sports group from vice president of sales for VF licensed sports group and the Majestic brand.

VF Corp recently lowered its revenue guidance for the year amid a "challenging environment" in the second quarter.

The North Carolina-based outdoor apparel and sportswear business, whose brands also include Vans, Wrangler and Nautica, said net income tumbled 70% to $51m in the three months to 2 July, from $170.8m the year before.

VF Corp cuts guidance as Q2 profit plunges 70%