The move, effective immediately, follows Arens appointment to vice president and general manager of the brand in March of this year

The move, effective immediately, follows Arens appointment to vice president and general manager of the brand in March of this year

US apparel giant VF Corp has named Arne Arens global brand president of The North Face, the largest brand in the company's outdoor and action sports group.

The move, effective immediately, follows Arens appointment to vice president and general manager of the brand in March of this year. In his new role, Arens will continue to report to Scott Baxter, vice president, VF and group president, outdoor and action sports Americas.

"Arne has continuously demonstrated his strong leadership skills and ability to drive value for The North Face brand," says Baxter. "I am confident that Arne's passion for and deep understanding of the outdoor marketplace, coupled with his management expertise and operational agility, make him ideally suited to unlock new opportunities and accelerate growth for The North Face around the world."

Since joining VF in 2010, Arne led The North Face brand in Europe, the Middle East and Africa, where he oversaw sales, marketing, merchandising, product development and direct-to-consumer activities. Meanwhile, in his most recent role as general manager of the Americas, he managed the brand's Americas business and strategic initiatives for sales, merchandising and the direct-to-consumer business.

Prior his tenure at VF, Arne worked at Nike in Europe, where he spent eight years in marketing, sales and category roles. Before Nike, Arne served in consulting roles across a range of industries and geographies.

"I am honoured to lead the global direction for the world's most authentic and iconic outdoor brand," he says. "The North Face brand teams work hard every day to inspire people to explore the outdoors and equip them with innovative products. With our new strategic focus and operational rigour, I know that together we will guide the brand into our next phase of global growth."

Last week, VF published its first-ever Animal Derived Materials Policy that means its brands will no longer use fur, angora or exotic leather in their products.

VF Corp bans fur and angora under new materials policy

Meanwhile, the company recently revealed a fall in both sales and earnings for the fourth quarter and fiscal 2016. 

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