Apparel maker VF Jeanswear Limited Partnership has named Steve Birkhold as president of its Earl Jean brand.

Birkhold, who is 41, most recently served as vice-president and general manager of jeanswear maker Lee's women's division.

He plans to relocate to New York City for the role.

"The Earl Jean brand has tremendous potential for continued growth, given the brand's strong image, great products, cutting-edge advertising and premium positioning in the market," Birkhold said.

"I am delighted to be working with such a talented team."

VF Jeanswear is a subsidiary of world-leading apparel maker VF Corporation.