VF Corporation-owned Lucy Activewear has appointed Michelle Lantow as its president, confirming her in a role she has held on an interim basis since November last year.

Lantow has more than 24 years' finance and operations experience, and joined Lucy Activewear in 2000 as CFO. She previously spent 13 years with Gap in a variety of different roles.

"I am excited to be leading a dynamic group of associates whose mission is to deliver both inspirational products and an exceptional customer service experience to the active woman," said Lantow.

Mike Egeck, president of VF's contemporary brands coalition, said: "Michelle's leadership and experience have played a pivotal role in the success of the Lucy brand.

"Her commitment brings continuity to the vision that has and will continue to propel the brand's growth as a leading women's activewear business."