Intimate lingerie brand Victoria's Secret will televise its lingerie show on the ABC network next week in a bid to beat the falling retail sales trend that is beginning to cripple the country.

The move will be a world first for the show which has only been broadcast over the internet since it started two years ago.

Victoria's Secret is expected to spend $5-$6 million on the fashion show segment, while ABC produces the TV special, featuring a number of celebrities. Models from the show are also to appear in game and talk shows on ABC and rival networks.

Prospects are relatively grim for Christmas sales according to market research firms. Retail Forward expects fourth-quarter sales to fall by 1.5 per cent on last year, while Federated Department Stores says same store sales for the fourth quarter could drop by between seven and 10 per cent.

Victoria's Secret expects sales at established stores to be down by a percent in the "low single digits" for 2001. Fourth-quarter sales projections are not yet available.

The company said today it hopes the screening of the lingerie show will boost sales considerably and, in particular, appeal to men aged 18-24, who are "more active and less predictable in their media habits".

However, some analysts have expressed concern over the "appropriateness" of the show in the wake of the recent terror attacks.