Vietnam's leading garment maker Viet Tien Garment Joint Stock Company (VTEC) has opened its first outlet in Cambodia, as part of a strategic step to expand in South East Asia.
 
The 120 square metre showroom, in the capital Phnom Penh, is under management of Cambodia's Caja Top company - the sole distributor of all VTEC products in Cambodia.

It includes khaki, polyester and cotton shirts, trousers, shorts, jeans and coats ready for export.

Entering Cambodia is one part of VTEC's strategy to developing its neighbouring markets, with exports to the US, EU and Japan facing increasing challenges.

Vietnam and Cambodia governments have signed agreements paving favourable conditions for trade between the two countries, including tax incentives.

Furthermore, Made in Vietnam products are proving popular in the country because of competitive prices and good quality, prompting VTEC to enter the market.

Local experts opined that VTEC  succeed in Cambodia as the local people have been reducing usage of Chinese and Thailand garment products too, which had been flooding the market.

The Ho Chi Minh city-based company aims to open more outlets across Cambodia, along plans to enter other countries in South East Asia like Laos, Malaysia, Singapore, Thailand and Indonesia.