The ability to try on outfits online can have a knock-on effect on stores sales according to a trial carried out by My Virtual Model Inc, the developer of online visualisation and sizing technologies, and plus-size retailer Lane Bryant. As part of the My Virtual Model Dressing Room experience - branded as [email protected] on its website, Lane Bryant offered a '10% Off' coupon, redeemable at any of its 650 stores nationwide, to women who visited