French retail group Vivarte, which owns a total of 22 clothing and footwear brands, is looking to double its international sales by 2020, according to its new president and CEO, Marc Lelandais.

Currently 20% of Vivarte's global turnover is generated from international business.

"By 2020, international sales should reach around 40% of our total sales,"' said Lelandais, who took the helm in July this year. "We are looking deploy a strategy of targeted growth. Beyond Europe, there are some very promising countries such as Mexico and Vietnam," he added.

Vivarte, whose brands include André, Naf-Naf, Minelli and Chevignon, is planning to open 45 stores in France next year and around 30 abroad, in addition to new Chevignon stores in China.

Owned by UK-based Charterhouse Capital Partners, Vivarte posted a 2011 turnover of EUR3.2bn, up 4.6% on the previous year. Its operating profit reached EUR450m.

It operates 4,500 sales outlets.