STYLE.com, the online home of Vogue and W, has announced an online alliance with the Armani Group to offer exclusive access to signature items from the fall/winter 2001 Emporio Armani collection.

The Armani Group is advertising merchandise on STYLE.com during a six-week program that begins today.

Visitors to STYLE.com will be directed to a custom-built Emporio Armani mini-site, which showcases an edited selection of the top 20 Emporio Armani apparel and accessory looks for the fall season.

The designs are available for purchase directly on the mini-site; it is the first time that items from Emporio Armani's ready-to-wear line are being sold online.

Robert Triefus, corporate vice president of worldwide communications for the Armani Group, said, "For the first time ever, through this collaboration, we are offering signature looks from the Emporio Armani fall 2001 collection to an online audience, thereby allowing people who do not have easy access to one of our stores the chance to purchase.

"We chose STYLE.com for this initiative because of the fashion-focused users that are attracted to the site."

The mini-site is being strongly supported with focused promotional efforts that include in-store signage at Emporio Armani stores and targeted e-mails to STYLE.com users.


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