Youth-oriented apparel company Volcom has reorganised its marketing team and relocated marketing executive vice president Troy Eckert to Hawaii.

Eckert will take on the new role of Volcom’s Hawaii strategic director on 15 May, heading up the company’s branding and marketing initiatives throughout the region.

He will be replaced as marketing vice president by Ryan Immegart, a former professional snowboarder who was previously director of Volcom Entertainment.

Company chairman and CEO Richard Woolcott said of the pair: “They have been entrenched in the action sports industry for over 15 years and have helped to drive Volcom’s prominence worldwide.

“I am confident in their strengths and share their enthusiasm as we broaden the scope of our marketing and branding efforts.”