Skatewear brand Volcom is set to increase its focus on sustainability, becoming the latest Kering-owned brand to undergo an Environmental Profit and Loss.

Kering, which is currently in the process of changing its name from PPR, said Volcom has offered a range of products under the V.Co-logical Series collection since 2006. The collection contributes 1% of sales to environmentally focused non-profits.

Fellow Kering brand Puma introduced the Environmental Profit & Loss in 2010, and Kering describes it as a way of placing a monetary value on a company's environmental impact along the entire supply chain of a select set of products.

Volcom has retained the services of Steve Richardson at Material Steps, the former director of material development at Patagonia.

The company has set out a series of goals to be reached by 2016, including reducing carbon emissions, waste and water use by 25%; ensuring there is no PVC in any of its collections; and sourcing paper and packaging items sustainably from recycled sources and/or certified well-managed forests.

It will also work to increase the amount of sustainable materials and processes in all product mixes; certify major surf events as Deep Blue Surfing Events; and continuing give backs to community based programmes.

"We have a real opportunity to influence change," Jason Steris, Volcom's newly appointed CEO said. "Our investments in a yearly EP&L will help us make better decisions regarding our impact on the environment and will help us better manage long term risks as we grow the company."