Wacoal Corp, Japan’s largest maker of women's undergarments, is planning to launch an upscale lingerie brand in January 2004, which will be sold around the world.

The flagship store for the new, as yet unnamed, brand will be in Tokyo, with new stores rolling out in the US, Europe and other Asian countries over the next two years company officials said.

First-year sales expectations are 80 million yen, rising to 1.5 billion yen after two years.

The new products will be targeted mainly at working women aged around 30 and the price of a set consisting of a brassiere, panties and another lingerie item such as a slip or camisole will cost between 30,000 and 100,000 yen.