For the month of September, H&M group sales including VAT increased by 1%

For the month of September, H&M group sales including VAT increased by 1%

Swedish fashion giant Hennes & Maurtiz (H&M) posted another monthly sales increase in September, albeit considerably lower than the retailer has seen in recent months after unseasonably warm weather weighed on demand for autumn fashions.

For the month of September, H&M group sales including VAT increased by just 1% in local currencies, compared to the same month last year. The total number of stores rose from 3,733 to 4,204 over the year.

"As previously communicated in the nine-month report on 30 September 2016, the unseasonably warm weather in September had a very negative impact on the H&M group's sales in the month," said H&M.

The results mean H&M's sales have now risen for 42 consecutive months, although the 1% year-on-year September sales rise is considerably lower than the 7% booked in August.

Last month, the retailer revealed third-quarter results that saw earnings tumble, hurt by increased markdowns and higher purchasing costs from the strengthened US dollar.

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