A new business-to-business website, www.fashion-tracer.com, aims to slash the time companies spend searching for new production partners through its database of clothing manufacturers in Europe.

Fashion-tracer.com is an Internet platform that allows production companies in the clothing industry to present their products, current free capacity, yearly capacity and other relevant information to potential clients. For the clients, it aims to simplify and speed up the process of selection of new or additional production businesses.

"Increased efficiency in the clothing industry and a faster flow of information has become indispensable for survival in today's market. Innovations such as Fashion-tracer.com are essential in order to remain competitive," a representative for the B2B venture commented.