Garment maker Western Glove Works on Wednesday cited fierce competition from abroad and the strength of the Canadian dollar for its decision to axe 140 workers by the end of this year.

The Winnipeg-based company, which cut 45 jobs earlier this year, will lay-off about 20 per cent of its workforce before Christmas when it ends manual sewing operations at one of its plants in the city.

"It's not a revenue issue and it's not a sales issue. We have resisted this longer than most companies, but we can't resist it forever," president Bob Silver told the Winnipeg Free Press.

"Canadian consumers … demand the best value on an international basis that they can get. Because consumers don't speak with their wallets, we're forced to act accordingly."

He added the company, which sources 50 per cent of its apparel offshore, will retain a second sew plant as well as its fabric warehouse and garment-cutting operations at the site where the jobs axe is falling.