Canopy is an environmental not for profit working with the forest industry's biggest customers and their suppliers to develop business solutions that protect endangered forests. Its CanopyStyle initiative has now surpassed 125 brand partners representing over US$134bn in annual revenue, including H&M, Zara/Inditex, Stella McCartney and VF Corp - who have all pledged to end the use of trees from ancient and endangered forests in the rayon/viscose supply chain.