Shoe and apparel maker Wolverine World Wide Inc has bought the Cushe footwear line for an undisclosed sum in a move that expands its portfolio of lifestyle brands.

Cushe (pronounced "cushy") was launched in 2005 in the UK and targets young, active consumers with products ranging from sport casuals to sandals which are sold in more than 20 countries.

The brand's founder, entrepreneur and designer Martin Dean, has worked with Wolverine for many years and will be creative director for Cushe.

Cushe will become part of the Hush Puppies Group and will report to Mark Neal, president of the global Hush Puppies business.

Blake Krueger, Wolverine's chief executive officer and president, said that while Cushe's current sales are less than 100,000 pairs annually, "we believe the Cushe brand has tremendous untapped potential."

He added that Wolverine, whose brands also include Merrell and Sebago, expects Cushe "to become a significant contributor in our global portfolio in the coming years."

News of the acquisition came as Wolverine said it was cutting 450 jobs as part of a restructuring of its global supply chain aimed at positioning the company for future growth and saving $17-19m a year.