Footwear maker Wolverine Worldwide has appointed Daniel Le Vesconte as managing director for Europe, the Middle East and Africa (EMEA), responsibile for overseeing the company’s growth in the region.

Le Vesconte joins from VF Corporation, where he most recently served as vice president and general manager for the Vans and Reef brands in EMEA.

In his new role, Le Vesconte will lead all EMEA subsidiary and distributor operations for Wolverine Worldwide’s 16-brand portfolio, including brands such as Merrell, Sperry Top-Sider, CAT Footwear, Hush Puppies, Saucony, Wolverine and Keds.

He will also have responsibility for the development and execution of the company’s cross-EMEA strategy for all brands in this key market. The EMEA region is one of the largest footwear markets in the world, and represents around 15% of Wolverine Worldwide’s consolidated revenue. 

Bill Brown, president of Wolverine Worldwide's international group, said Le Vesconte's "extensive background in growing lifestyle brands fits seamlessly with the company's desire to support both our owned operations and those of our distributors and licensees, while also accelerating brand development and maximising future opportunities in the region."

Last month, Wolverine Worldwide announced a raft of senior appointments to strengthen its international growth strategy, which included Guillermo Perez to the newly-created role of vice president for Latin America.