Shoe-String Ltd has been appointed the sole UK distributor for Woly shoecare products.

With effect from October 2000, Shoe-String is managing and developing all the sales channels, marketing, and distribution, for the Woly brands throughout the UK. Mark Alcock, managing director for Shoe-String said: “Each year we have developed and grown the Shoe-String branded range of laces and insoles into a product base which is widely recognised and used throughout the UK. Our continued commitment to achieve growth and identify the need to offer our customer base a complete shoe care solution, has culminated with us striking a solid relationship with Woly.

“The Woly brand is recognised throughout the world for affordable quality. We see this as an exciting opportunity and firmly believe that this will provide a product base for all retail sectors to increase shoecare sales and return greater profitability.”

From Peter Embling, Shoestyle