Men who splash the cash on the latest designer fashions in the hope of attracting the attentions of the opposite sex should instead invest in the latest high-tech gadgets, a new survey has suggested.

The poll found women are more likely to be turned on by a guy's technology than his trendy trainers or apparel, with more than half saying the gadgets a man had were a clearer first indication of status than his clothes or his job.

They include DVD and CD players, personal stereos, hi-fis and wide-screen TVs, with Sony and Nokia chosen ahead of Tommy Hilfiger and Nike in a list of most desirable fashion brands compiled from 1,000 interviews.

Calvin Klein, Gucci and DKNY were revealed as the three most desirable fashion brands in the poll for UK electrical goods retailer Dixons.