A new trade show covering the women's action sports industry is taking place for the first time on 17-19 July 2003 at the Long Beach Convention Center, CA.

The organisers say Action Girl '03 will be dedicated to more than 300 exhibitors who will display women's action apparel, women's extreme sports equipment and the lifestyle surrounding this fast growing segment.

"We have chosen to organise and promote Action Girl '03 because of the overwhelming need we've been hearing out there," explains Jaime Sparks of AdVantagePoint Media.

"Women's participation in outdoor, action sports has been growing at a rapid pace for the past few years, but the [trade show] industry has been sitting idle. We're really happy about the support that companies like Billabong, Roxy, With it girl, American Apparel and Rusty have been offering to the growing ranks of talented girl athletes. We're here to supply a platform for that support!"

Attendees are likely to include buyers, boutique, specialty, department stores, private label, surf and sport, and major retailers.