, online and catalog retailer of women's workout wear, and Crunch, a developer of athletic clubs and lifestyle products, announced the opening of a retail store at a New York City Crunch location.

The move marks the opening of's third retail distribution channel - launched a website in November 1999, a catalog in September 2000, and now will establish a brick-and-mortar presence in conjunction with Crunch by January 1, 2001.

"We want women to be able to find great workout wear wherever they prefer to shop - in a store, by catalog, or on the web," said Sue Levin, CEO and co-founder of "This Crunch store will be our beachhead into brick-and-mortar retailing."

The 900 sq ft store, called lucy@crunch, will be on the first floor of the Crunch gym at 1109 Second Avenue, between 58th and 59th street. The street level store will be open to the public as well as members of the Crunch gym.

In addition to selling Crunch merchandise, lucy@crunch will carry an assortment of the 100 brands and 1300 styles found in's catalog and online store with an emphasis on in-the-gym wear. Shoppers can choose from top-selling brands like Avia, Brooks, Champion, Danskin, Moving Comfort, and Patagonia.

Shoppers will also be able to browse the website through an instore kiosk and copies of the latest catalog will be on hand.

Launched in November 1999, is the first retailer designed to meet the specific needs of active women of all sizes, ages, interests, and fitness levels. Led by a management team with extensive sporting goods industry and Internet experience, and backed by venture capital firms Sutter Hill Ventures, Foundation Capital, Maveron LLC, and Oak Investment Partners, hopes to revolutionise the retail environment for active women.

About Crunch
Crunch is a US-based developer of athletic clubs and lifestyle products for an active audience. Founded in 1989, Crunch's fitness centers are located in New York, Los Angeles, San Francisco, Mission Viejo, Atlanta, Chicago, and Miami. For more information visit