Leading lingerie manufacturer Wonderbra has unveiled its first television advertising campaign to mark the launch of its new range of bras.

The eye-catching adverts for its new Pure range of non-padded, cleavage-enhancing bras, debuted on British TV screens on Friday and will run for six weeks.

The two 20-second adverts, which cost £2.5 million to produce and were shot in Milan, feature Wonderbra model Adriana.

In one, she removes her bra to show off its new underwire design, while in the other, she poses in her underwear and promises the audience ten seconds to discover the difference in her bra - but she only gives them six.


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The 2000-2005 World Outlook for Bras and Allied Garments

Lingerie