Members of the The Campaign For Wool group are to transform London’s historic Savile Row into a sheep field next month to educate consumers about the benefits of wool.

Savile Row Bespoke Association (SRB), Woolmark International, West Country woollen mill Fox Brothers and Dormeuil will set up the ‘Savile Row Field Day’ on 11 October.

During the event the prestigious tailoring location will be closed to traffic as dozens of sheep graze in specially laid pasture on the Row. 

Douglas Cordeaux, managing director, says: “Fox Brothers has been using wool to produce luxury cloth at its West Country mill and supplying Savile Row since the eighteenth century.

"We have a collective responsibility to champion this versatile, sustainable and natural fibre, the production of which involves far lower carbon emissions than man-made alternatives. We need to support farmers who are the custodians of our rural landscape and truly value the qualities of this wonderful resource, which is used to weave the finest luxury cloth you can buy.”