The Woolmark remains a "powerful brand - important in the building of consumer confidence" according to a survey that quizzed 130 leading retailers in l3 countries. "This is especially in the case for easy-care clothing," said The Woolmark Company's Ian Hilton. He added that the awareness of the sub-brand name and logo indicating machine washability was as high as 87 per cent of the sample, with the highest demand for machine washability occurring in the knitwear sector.