Denim brand Wrangler has expanded its product offering with the launch of its Premium Performance Cool Vantage jeans, which feature moisture-wicking technology.

The company said the new product used sweat-control technology designed to wick moisture away from the skin five times faster, with cooling benefits woven into the fabric which do not wash out.

The fabric, which is designed to last two times longer, was developed after years of consumer research through focus groups, fit observations and wear testing.

The launch follows the debut of Wrangler’s Advanced Comfort jeans in 2013, and Cool Vantage will be available from early June this year.