Denim brand Wrangler has unveiled its new line of athleisure jeans which it claims are woven with innovative fabric technology. 

The Active Ready collection for men and women, Wrangler explains, features jogging jeans that have the visual appearance of denim, but are woven with innovative fabric technology to increase comfort and movement. 

Specifically, innovative constructions in stretch denim are used to "infuse [the] jeans with the feel of springy knitted cotton. It features a denim jogger with a drawstring waist and a classic five pocket style, which are available in a variety of washes. 

"This is a whole new direction for jeans wear and Wrangler is fully onboard," the company says. 

Also included in the range are lightweight jeans with Coolmax for temperature control, moisture wicking and quick drying. The knitted indigo fabric stretches 100% in all directions, and key denim styles for men include modern slim Bostin and regular-tapered Colton.