Wrangler will fund the new programme that aims to increase the adoption of cover crop implementation by commercial cotton and soy producers in North Carolina

Wrangler will fund the new programme that aims to increase the adoption of cover crop implementation by commercial cotton and soy producers in North Carolina

US jeans brand Wrangler has committed to a demonstration farm training programme to support cotton farmers dedicated to advancing sustainable agriculture practices.

The VF Corp-owned business, which has long been an advocate of sustainable cotton farming techniques, will work with the North Carolina Foundation for Soil and Water Conservation on the programme, which aims to increase the adoption of cover crop implementation by commercial cotton and soy producers in the state.

The initiative, which will be funded by Wrangler, will establish four ten-acre demonstration farms where cotton producers from across the state will be invited to learn progressive steps in heavy cereal rye cover crop management. During field days throughout the year, more than 1,000 producers will experience first-hand the importance and immediate benefits of cover cropping, including weed control and insect suppression.

Separately, and building on previous initiatives for youth farmer education, Wrangler introduced a US$5,000 scholarship earlier this year as part of its annual Next Generation Land Stewardship conference, where hundreds of students convene to learn advanced soil health techniques.

Also this year, the brand has partnered with farm-management software company MyFarms to show how field-level sustainability data can be used to strengthen agricultural supply chains.