Sporting goods marketer and distributor XDogs Inc (OTCBB:XDGI) has added two highly-experienced professionals to its team. Bob Truax and Karen Swanson have over 35 years of experience in the apparel, athletic and active wear industries.

Bob Truax will head the company's new Licensed Apparel Division, concentrating on acquiring new sports licenses and building on his foundation of experience in marketing branded and private label apparel. Mr Truax has been involved in the athletic and active wear industry for 13 years: He was a co-founder and President of Zubaz Inc, and was personally responsible for that company's sports licensing agreements with the NFL, NBA, Major League Baseball, major colleges, National Hockey League, WCW, and Warner Brothers.

Also joining the division is Karen Swanson, a 22-year veteran of the apparel industry. Ms Swanson's experience includes 12 years as a senior designer and product manager of men's and boy's clothing at Munsingwear. Additionally, she was the manager of merchandising and design for Zubaz Inc for 8 years.

Said COO Jim Johnston: "The addition of these two executives and a division devoted to the mass merchant retail opportunities in sports apparel will complement our existing business model and accelerate our sales growth."