Italian online fashion retailer Yoox has launched a Chinese version of as part of its wider expansion plans. 

The Chinese store will offer customers capsule collections as well as a range of end-of-season clothing and accessories. Yoox will have a local structure with a logistics centre and office in Shanghai. 

The company will deliver products to 400 cities in China with all prices in Chinese yuan. 

Show the press release



Shanghai, October 8th, 2012 – Following its arrival in China in 2010 as first mover in the fashion e-commerce scene, YOOX Group announces today the launch of the Chinese version of, the company first multi-brand virtual store established in 2000. With its 12 years’ experience in inspiring style and innovation online, opens its virtual doors in China under the domain offers Chinese customers not only a never-ending selection of hard-to-find products from the world’s most prestigious designers, but also, an innovative and entertaining shopping experience together with best-in-class customer service.

Positioned among the world’s leading virtual stores, has become a destination and reference point for fashion lovers all over the world. Today gives style savvy Chinese shoppers the possibility to invent their own style and express their individuality thanks to the rare and innovative selection available, featuring exclusive capsule collections alongside an edited range of end-of-season clothing and accessories from the world’s most prestigious designers; as well as an inspiring voyage into a world of style - with new sections like ‘The look for…’ offering advice for every occasion (weekend, office, etc.) or ‘Trend’ for an extra dose of stylish inspiration. Open 24 hours a day, 7 days a week, is also optimized for tablet and iPad navigation, allowing customers to shop whenever, wherever.

Chinese style lovers are welcomed to the new by the digital cover ( featuring Chinese top model Xiao Wen Ju, celebrating worldwide the launch of in China.

Also active in China, the new feature ‘Speak & Shop™’, launched globally at the beginning of September on Developed by YOOX Group, ‘Speak & Shop™’ is a revolutionary invention in the world of fashion e-commerce, combining voice recognition and text search. Customers can search for their favorite outfit, shoes or accessories by simply clicking, writing or speaking out loud their favorite color of the season. The digital cover will then transform and offer an edited selection of fashion and accessories in the chosen color.

The launch of confirms YOOX Group’s strategy in China, where the company entered in 2010 as first mover in fashion e-commerce and at the moment runs numerous mono-brand online stores “Powered by YOOX Group” -,,,,,,, - and the multi-brand online luxury boutique

With a local structure including a logistics center and office in Shanghai, YOOX Group guarantees the Chinese customers a unique customized shopping experience. offers, in fact, a fully localized and exceptional level of customer service including:

? Localized site and dedicated customer care in Chinese, both via email and telephone

? Fast and reliable FedEx delivery to more than 400 cities throughout China

? Easy return

? Prices in Chinese yuan

? Size conversion

? Safe payments via cash-on-delivery service and various local payment systems (such as ALIPAY)

? Anti-fraud microchip seal with the latest RFid tracking technology to ensure the authenticity of each product

YOOX Group

YOOX Group is the global Internet retailing partner for leading fashion & design brands. It has established itself amongst the market leaders with multi-brand online stores, and, as well as with numerous mono-brand online stores, from to, all “Powered by YOOX Group”. The Group has also partnered with PPR in a joint venture dedicated to managing the mono-brand online stores of several PPR luxury brands. The Group has offices and operations in Europe, the United States, Japan, China and Hong Kong and delivers to more than 100 countries worldwide. YOOX Group is listed on the Milan Stock Exchange as YOOX.MI. Find out more at


Original source: Yoox