Earlier this month the group implemented a company-wide fur-free policy

Earlier this month the group implemented a company-wide fur-free policy

Luxury fashion e-commerce store Yoox Net-a-Porter (YNAP) has committed to ending the sale of angora across all its platforms.

The move, which was endorsed by animal rights group PETA, follows an announcement by the group earlier this month that it has implemented a company-wide fur-free policy.

Announced on 6 June, the fur ban applies to all of the group's multi-brand online stores, including Net-A-Porter, Mr Porter, Yoox and The Outnet, and was hailed as the latest step in its commitment to managing environmental impact responsibly as stated in its 2016 Sustainability Report.

According to PETA, since an exposé of the Chinese angora industry – the source of 90% cent of the world's angora – revealed that sensitive rabbits are live-plucked for their fur, designers including Stella McCartney, Calvin Klein, Roland Mouret, and Alexa Chung as well as stores including Topshop, H&M, and Zara have implemented a ban on angora. The global effect is such that Chinese angora exports were 85% lower one year after the exposé was released, and the decline has remained consistent, claims the animal rights group.

"By introducing a ban on angora in line with its ban on fur, Yoox Net-A-Porter is securing its place as the premier luxury fashion destination – now and into the future," says PETA director of international programmes Mimi Bekhechi.

Last month, US apparel giant VF Corp published its first-ever Animal Derived Materials Policy that means its brands will no longer use fur, angora or exotic leather in their products.

VF Corp bans fur and angora under new materials policy