Zena Kelly has joined The Doneger Group as market analyst for fashion accessories and gifts.

Kelly, with more than 25 years of experience in retailing, was most recently the buyer of intimate apparel and gifts at off-price retailer Loehmann's. She was previously with Belk Store Services, where her positions included divisional merchandise manager of the jewelry and children's divisions.

At Doneger, the New York-based trend and merchandising service, she reports to Deborah Rudinsky, merchandise manager of accessories and intimate apparel.