Badina is the flagship brand of Zhejiang Nali Apparel

Badina is the flagship brand of Zhejiang Nali Apparel

Zhejiang Nali Apparel, a Chinese women's wear and accessories company, is adopting Lectra Fashion PLM to streamline its collection development.

The company hopes the software will help it cope with increasing activities and expanding teams, while continuing to deliver quality collections on time.

It plans to integrate Lectra's technology within its design and product development process to cut communication issues and optimise time, as well as develop a structured, best practices collection and product development process.

"We realised we needed to clearly define our way of working and establish strong communication and knowledge sharing," said chairman Zhang Lifu.

"With Lectra Fashion PLM, we are carrying out process development with checkpoints, starting with a first approval meeting with designers, costing and product development teams, before launching a first sample, for example. Now that our volumes are higher, we must improve teamwork for better communication and increased efficiency."

Zhejiang Nali Apparel's Badina and Colove brands feature a vast range of styles, fabrics and embellishments, so making the development and delivery process easier is key.

A shared agenda, including milestones, reverse-planning and priorities running off of the common platform will ease day-to-day work, said Lectra, while Nali's development process will be streamlined by controlling workflow, deadlines and cost.