• Zoggs has launched a new swimwear line made with Econyl yarn.
  • The swimwear brand says 40% of its SS19 swimwear will be made from waste recovered from the ocean.
  • It has also committed to reduce the plastic in its goggle packaging by 57% from 2019 and is aiming for 100% of its packaging to be sustainable by 2020.

Australian swimwear brand Zoggs has developed a new apparel collection made with Econyl yarn and says 40% of its 2019 spring/summer swimwear will be manufactured from waste recovered from the ocean.

The company, which has its headquarters in London, UK, but was founded in Sydney in 1992, says it will introduce the new Ecolast swimwear line in autumn/winter of this year and plans to roll it out in January 2019.

Ecolast swimwear begins its life as plastic waste. Abandoned ghost fishing nets, carpet and industrial waste is rescued from the oceans and saved from landfill through different initiatives and projects such as The Econyl Reclaiming Program, The Healthy Seas initiative, and Net-Works.

Once the nets are cleaned and shredded, the regeneration process begins. At the Econyl depolymerisation plant, the prepared waste returns to a raw material where it is transformed into Nylon 6 polymers used to produce the Econyl yarn. Made from 100% regenerated waste material, the yarn performs as well as any other nylon yarn manufactured using crude oil, Zoggs says.

Made using 8% Econyl yarn and 22% Lycra Xtra Life, Ecolast is a high-performance swimwear fabric that has outperformed competitor offerings and is 15 times more resilient to chlorine than standard swimwear fabrics, according to Zoggs.

The brand, which has pledged to donate 10% of its Ecolast profits to charity, has also committed to more sustainable packaging. It has pledged to reduce the plastic used in its goggle packaging by 57% from 2019 and is aiming for 100% of its packaging to be sustainable by 2020.

"We're passionate about the ocean and doing what we can to protect the environment. We're thrilled to be launching Ecolast and we're committed to creating more sustainable product packaging. We're excited about the future and doing what we can to make a difference," says Mark Hammersley, CEO at Zoggs International.