Software supplier Singletree Technologies has teamed up with Pure PLM to sell and implement its Intellimas software in Australia and New Zealand.

Singletree, which specialises in supplying apparel retailers and wholesalers, described Intellimas as a data management application eliminating inefficient functions in legacy systems, reducing reliance on spreadsheets for core functions.

“We met the principals of Pure PLM at a conference and we could tell right away that they understood the PLM market and how our Intellimas software can help that market,” said Singletree CTO Shane Walters.

“We were immediately struck with the high degree of flexibility and configurability of Intellimas,” said Robyn Lloyd, MD of Pure PLM.

“We feel strongly that the application will be a great fit for many companies in the market we serve.”