Anya Hindmarch, the London-based designer of luxury handbags and accessories, has selected Centric Software to provide its product lifecycle management (PLM) software.

The choice to use the Centric 8 PLM software is an important next step for Anya Hindmarch, according to the fashion company's president and CEO, James McArthur. "Implementation of the Centric 8 PLM software is the next step within Anya Hindmarch's multi-year investment program to underpin the company's rapid growth and expansion worldwide," he says.

Over the past two years, the company has completely overhauled and integrated its technology platform with the introduction of tailored suites of customer-facing and back-of-house software. Implementation of the Centric 8 PLM solution will enhance mission-critical visibility throughout the product development process, says McArthur, replacing spreadsheet and home-grown systems. "Relying on one version of the truth for the details and status of each product under design and development will decrease the number of iterations for samples and prototypes, reduce administrative tasks and data entry, and increase efficiency."

"Constantly fine-tuning efficiency in Anya Hindmarch's product development and production processes helps us to bring consistently best-in-class support to our wonderful creative teams and craftsmen throughout the business," adds McArthur. "The Centric PLM software will help support the exceptional creativity, craftsmanship and personalization that lie at the heart of the brand's drive for accelerated growth."

The company currently sells its luxury products in more than 50 countries. It is focusing growth plans on expansion of its e-commerce business, as well as growth in its 56-store network in Japan, Hong Kong, Malaysia, the Middle East, Singapore, the United Kingdom and the United States.

McArthur explains that Anya Hindmarch selected the Centric PLM solution for its ease of use, flexibility and scalability. "Centric 8 gives Anya Hindmarch the ability to turn on capabilities as the business develops," he states. "The software's flexibility will support the continuous evolution from one collection to another, including testing of new, closely related product categories." The company also cited the visual attractiveness of Centric 8, Centric's references in the industry, and expertise of the Centric team in its choice of Centric.

"Centric looks forward to working with the highly regarded Anya Hindmarch luxury designer brand," says Chris Groves, president and CEO of Centric. "The flexibility and adapatability provided by Centric 8's built-in industry best practices will improve efficiencies and visibility for the Anya Hindmarch product teams. These improvements will help the company successfully move forward with its expansion plans."