Handbag designer Anya Hindmarch has selected Centric Software's Product Lifecycle Management (PLM) software, to support its growth ambitions.

The choice to use the Centric 8 PLM software is an important next step for Anya Hindmarch, the firm's president and CEO, James McArthur said: "Implementation of the Centric 8 PLM software is the next step within Anya Hindmarch's multi-year investment program to underpin the company's rapid growth and expansion worldwide."

Over the past two years, the company has overhauled and integrated its technology platform with the introduction of tailored suites of customer-facing and back-of-house software. Implementation of the Centric 8 PLM solution, McArthur added, will enhance "mission-critical visibility" throughout the product development process, replacing spreadsheet and home-grown systems.

"Constantly fine-tuning efficiency in Anya Hindmarch's product development and production processes helps us to bring consistently best-in-class support to our wonderful creative teams and craftsmen throughout the business. The Centric PLM software will help support the exceptional creativity, craftsmanship and personalisation that lie at the heart of the brand's drive for accelerated growth."