Italian performance swimwear brand Arena has selected Centric Software's product lifecycle management (PLM) solution to streamline complex processes and support its international expansion plans. 

The company, which has a presence in 116 countries, will deploy Centric 8 PLM to power a long-term strategy of continued innovation and international expansion. Arena says its global success has accelerated the need for a fully integrated process and technology.

“Our absolute priority now is to use PLM to refine our core line planning, budgeting, and collection development,” says Giuseppe Musciacchio, general manager for brand development at Arena. 

“Centric 8 will also allow our product teams to better assess the market performance of individual products. And our management will be able to make better decisions as a result.” 

Centric Software CEO Chris Groves adds: “Whether it’s creating products that help athletes and families swim faster or designing technologies to create better products, innovation without compromise is essential.”