US-based PLM provider Bamboo Rose has revealed a strategic partnership with the Council of International Fashion Designers (CIFD), the new trade association for American apparel and accessory designers in a move aimed at speeding up time to market for product innovation.

The collaboration sees the launch of the Bamboo Rose House of Fashion which connects international designers with North American retailers, by giving CIFD's members access to Bamboo Rose's digital marketplace.

Designed to drive international connections, boost speed to market and improve efficiency, the new tool provides CIFD designers with access to resources to grow their exposure and footprint internationally – resources they previously had no way of reaching.

Designers who have found success domestically but want to gain footing in international markets, will now have the ability to instantly reach over 1,000 international retailers and set up virtual showrooms in Bamboo Rose's marketplace.

The tool also speeds time to market by providing real-time access to vendors, suppliers and retailers, increasing the efficiency of development.

"Fashion is a highly competitive market, and to stand out, designers need to be able to connect with broad audiences, and be able to do it fast," says Beth Sobol, founder of CIFD. "We no longer have the luxury of time – consumers want what they see at Fashion Week available right now, no matter where it is in the world. With the Bamboo Rose House of Fashion, our designers have the opportunity to share their ideas and designs with a much broader audience, letting them ultimately get new products into the hands of the fashion-thirsty consumer wherever they are in the world, faster than ever before."

According to Sue Welch, CEO of Bamboo Rose, the "old development model" – following a straight line from generating idea to a product being on the shelf – is no longer sustainable.

"In the face of much more demanding consumers, there's no time to waste," she adds. "The Bamboo Rose House of Fashion is a unique approach that connects the industry in an international fashion marketplace that allows co-creation and collaboration in real time, resulting in even more product innovation."