Chinese apparel firm Baoxiniao Group has invested in a Product Lifecycle Management (PLM) solution for the product design and development of its Hazzys brand.

Baoxiniao Group, founded in 2001, has selected Centric Software to provide its PLM solution. The company said it decided to investigate PLM solutions for the Hazzys brand after observing the positive influence of PLM at other companies and embarked on an intensive selection process.

"We witnessed first-hand the significant advantages of using a PLM system for product design and development while researching overseas markets – a project we initiated years ago," explains Jin Hong'ai, vice general manager of Hazzys. "After ten years of business development in China and our rapid growth in the past two years, we realised that a powerful product R&D management platform is crucial to accelerating future business growth.

Hazzys is the first brand under Baoxiniao Group to implement a PLM solution.

"I'm very glad to see Centric collaborating with and providing tremendous support to Hazzys," says Ge Qipeng, general manager of Hazzys. "Sharp tools make good work. We will successfully implement the project with a joint effort and strong partnership from both parties. We will also promote our implementation of Centric PLM as a benchmark project in the apparel industry.

"We do not regard PLM as just software, but more as an advanced working method for productivity. The research and development of fashion goods is an art, while PLM software is a technology. We believe that Hazzys and Centric will realize the perfect combination of art and technology."