Premium outdoor and lifestyle brand Barbour has invested in product lifecycle management (PLM) solution to streamline design and development while speeding time to market.

The British lifestyle clothing family brand has selected Centric Software's PLM software to help improve visibility and collaboration during product development

Originally established by John Barbour in 1894 in the North East of England, the fifth-generation family-owned business produces a wardrobe of clothes including quilts, waterproof breathables, knitwear, shirts, trousers, footwear and accessories alongside its iconic waxed cotton jackets for men, women and children.

The brand is sold in over 40 countries worldwide including Germany, Italy, Spain, France, the US and Japan.

"We first started looking into a PLM solution because we were working with an older PDM system which our business had outgrown," says Neil Thursby, head of technology at Barbour. "We needed an innovative solution to help us improve visibility and collaboration during product development that also allowed for seamless remote access."

Thursby adds the brand found Centric's solutions intuitive to use and has 100% out-of-the-box functionality that he says will help achieve its without costly and time-consuming customisation.

"Most of our PLM users will be across design, product development, garment technician and sourcing roles," he says. "Once we start working with the Centric team to get the system in place, we're confident that we will see great improvements in visibility, productivity and speed to market. We're looking forward to having a single version of the truth that everyone can work from within the business."