Danish fashion retailer Bestseller has invested in a new product lifecycle management (PLM) solution to help boost growth and replace its existing systems.

Bestseller has selected Centric PLM to help support its ambitious plans to double sales revenue by 2021. In order to support this growth, the company needed to replace its homegrown business applications with a PLM system that could handle the company's complexity and scale.

Founded in 1975 in Brande, the family-owned business now has more than 20 brands in its range, including Jack & Jones, ONLY, Vila, Selected, Vero Moda and children's brand, Name It. The company operates 2,700 branded chain stores, clothing in 15,000 multi-brand stores across Europe, the Middle East, North America, Latin America, Australia and India, and an independent Bestseller company designing collections for 8,000 stores across China.

"Our previous applications were stalling the automation and process alignment we needed to grow," explains Pernille Geneser, CIO at Bestseller. "We recognised that we needed to streamline our processes better across our brands in order to achieve this growth. A PLM system will assist us with planning, building collections and leveraging design and development work across the brands. We also wanted to take much better control of the speed of product development and vendor collaboration."

Bestseller is Centric Software's largest European customer, with 900 eventual internal users across 20 brands, and plans to open the system to 700 external users in the supply chain.

The company has invested in the entire Centric PLM suite including mobile apps. With the implementation already underway, Bestseller plans to roll out Centric to all of its brands over the course of the coming months.

"We are very pleased that Bestseller has chosen Centric to partner with for the future," says Chris Groves, president and CEO of Centric Software. "Bestseller is very proud of its products and family-owned heritage. They have a unique organisational culture for such a large, international company and share a common vision. We are proud to be chosen by them to share in their vision"