Women's contemporary clothing brand Beyond Proper by Boston Proper has invested in a new product lifecycle management (PLM) system to streamline its product development process.

The company, which is based in Florida and owned by Boston Proper LLC (formerly known as The Mark Group), has selected the Visual Next End2End suite to help support its expansion and boost speed to market.

Beyond Proper will implement Visual Next's suite of fashion business software, including Visual PLM and the Visual PLM Adobe Illustrator plugin, which aims to improve speed to market by centralising design data and collaboration. Advanced workflow management will ensure that products move from concept to production, faster and cost effectively, with full visibility across the company. 

"Boston Proper is positioned for major growth and expansion and we required a technology platform that would not only meet our needs today but well into the future with continued innovation," says Boston Proper COO Michael Truong. 

The boutique brand offers a complete range of clothing, swimwear, footwear and accessories for women.